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Privacy Policy 


We are committed to safeguarding the privacy of our patients and website visitors. This 
policy sets out how we treat your personal information. You can visit the website without 
disclosing any information about yourself. We do not collect personal identifying 
information when you access the website homepage and browse the website without 
disclosing your personal data. 


We collect data about patients who use our services that is relevant to their healthcare and 
that allows us to deliver services to our patients. We process personal information about 
our patients, suppliers and staff. 


The types of data we may collect are listed below and we will only use that data in ways 
relevant to carrying out our legitimate purposes and functions and in a way that is not 
detrimental to the interests of our patients or staff. We will take particular care in the 
collection and storage of any personal sensitive data. Everyone working within the practice 
has a legal duty to keep information about you confidential. Similarly, anyone who receives 
information from us has a legal duty to keep it confidential. 


Collection of data: 

We keep records about your health and any treatment and care you receive from the 
practice. These records help to ensure that you receive the best possible care. They may 
be written down in paper records or held on computer. These records may include: 


Basic details about you such as name, address, date of birth, next of kin, etc.

Contact we have had with you such as appointments. 

Notes and reports about your health, treatment and care. 

Results of radiographs and scans. 

Relevant information from people who care for you and know you well such as 

health professionals and relatives. 

Financial information for payment of any treatments 

It is essential that your details are accurate and up to date. Always check that your 
personal details are correct when you visit us and please inform us of any changes as 
soon as possible. 


How your personal information is used: 

Your records are used to direct, manage and deliver the care you receive to ensure that: 


We have accurate and up to date information to assess your oral health and decide 

on the most appropriate care for you. 

We have the information we need to be able to assess and improve the quality and type of care you receive.

Your concerns can be properly investigated if a complaint is raised. 

Appropriate information is available if you see another dental professional, or are 

referred to another specialist. 


We may disclose your personal information to third parties: 

If we are under a duty to disclose or share your personal data in order to comply with any 
legal obligation, or in order to enforce or apply our terms of use, and other agreements; or 
to protect the rights, property, or safety of the practice, our customers, or others. This 
includes exchanging information with other companies and organisations for the purposes 
of fraud prevention and credit risk reduction. 


Your rights: 

You have the right to ask us not to process your personal data for marketing purposes. We 
will inform you (before collecting your data) if we intend to use your data for such purposes 
or if we intend to disclose your information to any third party for such purposes. You can 
exercise your right to prevent such processing via our email communications. You can 
also exercise the right at any time by contacting us at: 


55 Wimpole Street 


W1G 8YL 


Our site may, from time to time, contain links to and from the websites of affiliates. If you 
follow a link to any of these websites, please note that these websites have their own 
privacy policies and that we do not accept any responsibility or liability for these policies. 
Please check these policies before you submit any personal data to these websites. 


Access to information: 

The Act gives you the right to access information held about you. Your right of access can 
be exercised in accordance with the Act. 


Changes to our privacy policy: 

Any changes we may make to our privacy policy in the future will be posted on this page 
and, where appropriate, notified to you by e-mail. 


Using your personal data: 

Personal data submitted on this website will be used for the purposes specified in this 
privacy policy or in relevant parts of the website. 


We may use your personal information to: 

Enable your use of the services available on the website. 
Send you general (non-marketing) communications. 
Send you email notifications. 

Provide third parties with statistical information about our users; this information will 
not be used to identify any individual user. 
Deal with enquiries and complaints made by or about you relating to the website. 


We will not without your express consent provide your personal information to any third 
parties for the purpose of direct marketing. 


We may disclose information about you to any of our staff, suppliers or subcontractors insofar as reasonably necessary for the purposes as set out in this privacy policy. 


In addition, we may disclose information about you: 

To the extent that we are required to do so by law. 
In connection with any legal proceedings or prospective legal proceedings. 
In order to establish, exercise or defend our legal rights (including providing 
information to others for the purposes of fraud prevention and reducing credit risk). 

Except as provided in this privacy policy, we will not provide your information to third 

Security of your personal data: 

We will take reasonable technical and organisational precautions to prevent the loss, 
misuse or alteration of your personal information. 


We will store all the personal information you provide on our secure (password- and 
firewall- protected) servers. All electronic transactions you make to or receive from us will 
be encrypted [using SSL technology]. 
Data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet. 

Policy amendments: 

We may update this privacy policy from time-to-time by posting a new version on our 
website. You should check this page occasionally to ensure you are happy with any 
We may also notify you of changes to our privacy policy by email. 

Your rights: 

You may instruct us to provide you with any personal information we hold about you. 


Third party websites: 

The website may contain links to other websites. We are not responsible for the privacy 
policies or practices of third party websites. 

Updating information: 

Please let us know if the personal information which we hold about you needs to be 
corrected or updated. 



If you have any questions about this privacy policy or our treatment of your personal data, 
please write to us by email to 

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